The Secret to the Perfect Organization Page

The Secret to the Perfect Organization Page

Your organization page is like your mini-site on GivingWay. This is the place where all of the information about your organization on GivingWay comes together. It is meant for anyone who wants to understand your organization and activity better, may it be potential donors or volunteers. A basic version of your organization page is created automatically when you sign up to the GivingWay platform, but the page consists of various elements, and you want to make sure that you are using it to the fullest.

To complete your organization page, go to your dashboard and under "organization page" click on "view page".

Updating your organization's information

When you signed up to GivingWay you filled out basic information about your organization. You can add more details or make changes to your previous information by clicking on the "edit" button.

Follow these steps for a perfectly set up page:

1. Nonprofit Name

Fill in the name of your organization. Make sure there are no spelling mistakes. it is important that this information is accurate and identical to other references you have online. For example an organization that is listed as 'Community Center for the Deaf' on their own website or social profiles, should register to GivingWay with the same name, and not as 'School for the Deaf'. Inconsistencies such as this can cause confusion and may prevent prospective supporters from trusting you.

2. Your Nonprofit Location

Choose your city, country and address. This information will appear under the name of your organization, and also under contact information.

It is important to give specific information for a few reasons:

  • Some donors and volunteers wish to contribute to nonprofits from their own country/city.

  • Volunteers want to look up your exact location to understand if it fits their travelling plans and how accessible it is by transportation.

  • Sometimes there are two organizations with the same name, and a location can help distinguish between the two.

3. Causes

Mark 1-3 causes that your organization is most active in.

This is used by volunteers and donors as filters when they are searching for an organization to support, so make sure to choose the causes that reflect your main activity best.

Filtered view of organizations in Ecuador that one of their causes is "animals".
Filtered view of organizations in Ecuador that one of their causes is "animals".

4. Contact info

It is very common for volunteers, donors and other supporters to have questions for you. By adding the name of a contact person in your organization, an email and a photo, you are making your organization accessible and approachable.

Note that the contact email, doesn't have to be the same as your username on GivingWay (for example, your username can be the email of the person who is in charge of marketing and fundraising, while the contact email can be the email of the person in charge of volunteers).

5. Describe your organization in one sentence

This is a short description explaining what it is that you do.

Most people won't read long stories about your history and achievements, this is the place to write down your mission in the briefest and clearest way possible.

Some examples:

We are helping people living in poverty by giving them shelter, food and quality education.

We are fighting for LGBQT rights in Uganda and helping people discriminated due to their sexual orientation.

We are rescuing endangered animals and giving them a second chance in nature.

Refrain from:

Too long explanations - it can cause people not to read anything when the description is too long.

Too general descriptions - For example, "we are a nonprofit organization helping the local community".

Too technical and dry descriptions - For example, "we are a member based non governmental organization duly registered in India. The organization was established in 2005 and provides services related to education promotion and engagement".

6. Long description - Our story

This is the place to lay out all the information about your organization for people who are interested and want to know more.

That being said, while you do want to give more information, the description should still be clear and precise.

When you write the description keep in mind that it has to be appealing both to volunteers and donors. To spark emotion, try telling the story of your organization rather than giving the dry details.

Some points you can touch in the description of your nonprofit:

  • When was it founded

  • Where is it located

  • Who are the beneficiaries

  • Size of the nonprofit

  • Main achievements

  • Future goals

Here's an example of a description that tells the story of a nonprofit while touching all these points in a clear way.

Angel's Wings is a Christian nonprofit dedicated to helping parents cope with the death of a sick child. The organization was founded by Jay and Mary Lopez from Mexico in 2012 after the premature death of their son Liam.

Liam was only 8 when he passed away from cancer, and the coping grieving parents started a support group with other parents and families in similar situations. Today this community has grown to consist of dozens of groups across many different regions of Mexico.

Every year 150,000 children under the age of 5 in Mexico die! This means 150 thousand families every year are torn to parts left to cope with the grief and emptiness.

Angel's Wings connect these families with professional counselors, with religious guidance and with families that have been in their shoes, and together we try to help them get back on their feet and find a purpose in life.

We have already helped over 3000 families in Mexico and our aim is to continue and help new families during their toughest hour.

The great thing in this example is that the organization manages to tell their story and give meaningful information while keeping it relatable and creating empathy to their cause.