Thank you emails have a much bigger function than showing appreciation for a donation. They educate, inspire, and ultimately help build a stronger connection between your supporters and your organization. Learn how to write an effective Thank You email.
Set Your Goals
A thank you email is the first communication you have with your donor after they supported you. This correspondence has multiple goals:
Show your appreciation to the donor’s generosity.
Invite the donor to be part of your community.
Upscale the donor’s engagement.
The donor is most likely just checking the email to see that the transaction was completed correctly, so you want to make sure that your Thank You Email is short and precise and references all the goals above.
Keep in mind, this email is not a receipt. The receipt for the donation should be sent separately or as an attachment.
Below is an example of an email along with a template you can use, with slight adaptations. Make sure you personalize it and add images that reflect your organization.
Donor Thank You Email Example
Download email template:
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