This year on Valentine's Day, let your donors and volunteers know how much they are dear to you. Use our free Email Templates and Valentine Cards templates to tell your supporters just how much you love them!
Every year, on February 14th, people all across the world celebrate Valentine’s Day. As part of the holiday's traditions lovers express their love for each other by presenting flowers, offering chocolates and sending Valentine cards. But Valentine's Day is much more than that, it's a day of love, where people can manifest their friendship, admiration and appreciation to someone they care about and is special to them.
What Should Your Nonprofit Be Doing on Valentine's Day?
While February isn’t typically considered a top month for giving, it is a great opportunity to remind your supporters, donors and volunteers that you think about them and care about them even when you are not asking them for money.
Write Love Letters to Your Donors and Volunteers
It is very important to find the right balance of direct appeals for help and of showing appreciation to your supporters. Valentine’s Day is a great opportunity to send messages of love and gratitude to anyone that supports you throughout the year. Let your current donors, sponsors, and volunteers know how much you value them.
It's very simple to do this, you can send out a message in a short video, in an email or even a physical card if you have your supporter's address.
Regardless of what you choose, the point is not to ask for anything, rather just show supporters that you care. A donors who feels valued is more likely to continue to support you in the future.
What should the Valentine's Day Card Say?
When you are writing or recording a Valentine's Day greeting to your supporters, try to make it as personal as possible. Express your gratitude and love and don't ask for anything in return. It's always great if you can add an image of your beneficiaries. Since it's Valentines, try using an image where the person is holding a heart, making a heart shape gesture etc.
Since Valentine's Day is only a day away which makes time of the essence, we created a free email template for you to use or draw inspiration from!
Use the free greeting cards we created for you too!
Remember you are not alone! Join GivingWay’s community of nonprofit organizations to share your insights and questions with organizations similar to yours.