This year, the month of Ramadan runs from April 2nd to May 2nd. Learn more about charitable giving during the holiest month of the year for 2 billion people, and check out best practices and examples of successful fundraising campaigns during Ramadan.
Ramadan, also known as the ‘Month of the Quran’, is a holy month of fasting, worship, and charitable giving observed by Muslims all over the world. It is followed by a celebration, Eid al-Fitr (the Festival of Fast-Breaking), a time Muslims enjoy with their families and often exchange gifts.
During this month, Muslims fast, meaning they do not eat or drink from sunrise to sunset every day. Fasting is one of the five pillars of Islam, which also include faith, prayer, a pilgrimage to Mecca, and giving to charity (Zakat).
Muslims who are financially able are required to give a percentage of their wealth to Zakat. There are two types of Zakat: Zakat al-Mal, which requires Muslims to give at least 2.5% of their assets to the poor and hungry, and another type, smaller in amount but for the same purpose, known as Zakat-al-Fitr which Muslims are required to pay before the commencement of Eid al-Fitr.
Donations Grow During Ramadan
In the nonprofit world, Ramadan for Muslims is what Christmas is for Christians in terms of donations. It signifies the "Islamic Giving Season", and if your nonprofit or charity has Muslim supporters, this is a great opportunity to reach out to them.
The Muslim Charities Forum (MCF) estimates that each year in Britain alone during Ramadan, Muslims give an estimated £100 million to charities.
Preparing Your Fundraising Strategy for Ramadan
Since donations definitely grow during Ramadan, you want to make sure you have a fundraising strategy prepared coming in to the month. Here are 4 things you should do right now to increase Ramadan Giving for your nonprofit:
1. Create a Dedicated Ramadan Fundraising Campaign Page
To raise the most amount of funds for your cause during Ramadan, create a dedicated Ramadan campaign.
In your Ramadan fundraising campaign you can remind your supporters how virtuous it is to show compassion for the poor and less fortunate.
Here are some nonprofits that are doing this successfully:
2. Write Ramadan Contribution Request Emails and Texts
Once your campaign is ready, you should probably let your supporters know about it. Prepare emails and texts to ask your supporters to donate your campaign.
In your emails wish your supporters a happy holiday. Remind them about your nonprofit and its activity, and tell them about the current project you are raising money for. Ask for a donation and explain how a donation from them will help.
Remember, Ramadan is a month long! So you have many chances to ask for money. You can try out different subject lines and asks and see which is most effective. Send multiple emails, but be careful not to spam.
See our suggested timeline for sending out emails to ask for donations on Ramadan:
3. Update Your Social Media
Your social media is a great platform to remind your supporters that Ramadan is a special time. The holiday brings with it a special spirit of togetherness, family, holiness. Your social media should reflect this.
Share different images from your iftars gatherings, from people dressed up to celebrate the holiday, from the food you prepared. Post inspirational quotes, and videos of your beneficiaries wishing happy holiday. Note that not every post has to have a call to donate, but it's good if every couple of posts there is a link to donate.
4. Connect with Local Mosques
For many Muslims Ramadan Giving happens at the mosque. Donation collection is handled at the mosque when the people come to pray, and is later contributed to several good causes.
Approach local mosques in your area and ask them if they would be willing to collect Zakat for your nonprofit. Try making connections both with larger mosques outside your vicinity too. Remind them that collection to your nonprofit can be done online and from mobile too, and doesn't have to be in cash.
Don't Miss Out On Ramadan-Giving
While fundraising on Ramadan isn't as popularly known as for Christmas, it only makes its potential to succeed better. There are over two billion Muslims worldwide, making Islam the second-largest religion in the world, tap into this potential to help your nonprofit raise money on Ramadan.
Remember you are not alone! Join GivingWay’s community of nonprofit organizations to share your insights and questions with organizations similar to yours.