How Fundraising Events Work

Written by: Lance Franklin, who works as an Outreach Specialist from the land down under, Australia. He loves writing and sharing his knowledge on articles related to business, non-profit, and finance. Every weekend, you can find him playing with his dog, Coco.

Typically, a fundraiser can be defined as a campaign event whose primary goal initiative is to generate funds for a certain cause. Since the overall target of a fundraiser is to generate money, the goal is to keep costs as low as feasible while generating as much income as possible.

There are several reasons as to why your nonprofit has a need to generate funds, with the amount required being of different value as well. You probably have a lot of fundraising ideas in the back of your head, but as with managing and organizing an event properly, there are a couple of things that you need to consider along the way.

Know Your Main Purpose

You’re probably eager to start your own fundraising event right now. Sure, we all are, but take into consideration that you have to first determine the primary objective of the event in the first place. Having a clear understanding as to why you’re doing this and who you want to proceed with the event to go to can help you develop a successful strategy and operational goals.

Decide On Your Target Audience

Knowing the type of people who you want to attend your event can help you plan out the overall fundraiser better and advertise it more effectively as well. There are a lot of things to take into consideration on what type of donors you want to market to, and you as an event organizer will have to make the necessary adjustments on how you can adapt your marketing strategy to fit your desired people. For example, you’ve got to ask yourself things like will this fundraiser be held for a local or global cause, will it be a formal or casual event, are you aiming to attract business donors or environmentalists, and etc.

You can identify the best ways to attract potential attendees and donors by defining who your target audience will be. From there, you can be able to develop an effective marketing strategy.

Effective Marketing

In connection with knowing your preferred target audience, you have to guarantee that you will be able to market that to the said audience as well. All events require some form of promotion, but you should know how to effectively use them. Raising awareness and importance is critical and it directly influences your ability to achieve and your set targets. Traditional ways like mailing invitations, and sending out flyers are all great. However, with the rise of digital technology and online platforms, the emphasis on marketing tactics has been evolving as well.

Make sure to take advantage of all the digital tools free to use at your disposal, and never forget the advantage of having social media advertising. Young people today love expressing themselves through social media, so make sure to provide them with worthy and valuable content by presenting them with a high-quality meaningful event.

Source Out the Appropriate Venue

Another step that you have to take is choosing an appropriate venue for your event. If you want to stand out, then preferably look for something out of the ordinary. Some venues may also be prepared to offer their space for a lower price in exchange for being connected with a worthy cause. Being flexible with your date might also help you get a lower-cost location. Also when evaluating one location, be sure to ask the appropriate questions so that you’ll know what can be included in the package itself.

create your fundraising campaign signup box

Practice and Do a Dry-Run

While you generally won’t be required to do an entire dry-run, you’ve got to make sure that the entire committee and you yourself are involved in the event and understands their roles, their duties, their duration of the event, and the overall program flow. If you are planning a large-scale event, the primary personnel may wish to conduct a trial-run to ensure that everything will go well on the actual thing.

For virtual fundraising events, keep in mind - although you’ll be facing the screen for most of the event duration, conducting a practice run is still of utmost importance. The organizing committee will still need to prepare for things like how to properly use the equipment or applications being used. If there is the possibility that you may encounter any issues in the dry-run, you’ll need to come up with a solution or an alternative to combat the situation.


Remember you are not alone! Join GivingWay’s community of nonprofit organizations to share your insights and questions with organizations similar to yours.


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