Written by: Sabrina Par is a copywriter in the SEO and marketing industry with a particular interest in languages and localization.
Hosting virtual events is now one of the latest trends for nonprofit organizations. Because gathering everyone at one place seems challenging, a lot of organizations use social media and live streaming sites to connect with their guests. It is beneficial in a lot of ways. From bringing a variety of people around the world together to minimizing the event cost, it all just screams convenience.
But despite its perks, hosting a multilingual virtual event can still be exhausting and challenging for planners. This article will help nonprofit organizations host their virtual events.
Why multilingual virtual events?
Let’s start by answering the most obvious question: what is a multilingual virtual event? To make it simple, it is an event that people hold online where attendees around the world can participate. Most nonprofit organizations are using this to let more people know about their agendas and gather more audiences.
Multilingual virtual events are starting to gain attention in the nonprofit community. According to a study from OneCause, about 45% of nonprofit organizations are planning to hold their fundraising events online.
Here are some of the perks that you can get from a multilingual virtual event:
You can easily expand your reach to more audiences around the world.
You and your guests can save more time and money than at a face-to-face event.
It is easier to organize and offers convenience in collecting useful data for your next event.
You can easily communicate with different audiences.
Many experts from the language industry have pointed out that for a more interactive experience with a multilingual audience, making virtual events accessible and understandable in their native language is just a logical step for any company or nonprofit organization to consider. Tomedes actually wrote an article about how to deliver a webinar for a multilingual audience. It discusses the differences between a webinar, a webcast and a web conference, the software, and how to integrate interpretation to the event.
What are the common challenges you might encounter?
Despite the convenience of hosting a multilingual virtual event, there are still some challenges that planners might encounter. Aside from advertising your event to attract more guests and hype supporters, there will be a lot of considerations that you need to know. Learning about them beforehand will let you prevent future issues in the event.
# Difficulty in promoting your nonprofit virtual event
Unlike face-to-face events where it is easy to ensure the attendance of your attendees, a good promotion strategy is vital to gain more audiences for your virtual event. However, this is not an easy task for a lot of planners who are still foreign to this idea. It will require a lot of effort and social media management skills to promote your multilingual event better. Otherwise, you will not be able to reach your target audience.
# Keeping the participants interested
Most virtual events can take hours of just talking about the goals of the event organizers. Now, I am not saying that this is wrong. On contrary, letting your audiences know about the main objectives of your nonprofit virtual events is an important part. However, making the speeches long and monotonous could bore your attendees which may lead them to leave the event. On the other hand, cutting your event too short without any interactions and activities can make people feel like you did not make an effort on preparations. This can hurt the integrity and image of your organization.
# Catering the languages needed
Because virtual events are targeting a larger audience around the globe, there is a high chance that some of your attendees will be multilingual. Some planners will not bother considering this problem and will just proceed on using a single language throughout the event. However, you will lose a great opportunity if you fail to cater to the languages that your audiences may need.
How can you host successful multilingual virtual events?
Now that you know the common challenges that you may encounter, it is time to learn about some tips on hosting a successful multilingual virtual event. Preparing for an event is not easy and there are a lot of issues that you need to take care of. However, these useful pieces of advice will help you reach out to more audiences and raise more funds for your nonprofit organization.
1. Devise a plan.
First off, devise a great plan. This will help you navigate through all your tasks without solve issues beforehand. Figure out the type of event that you are looking to host. Are you planning to host a live auction? Or do you prefer a peer-to-peer event using social media? Whatever you choose, you have to make sure to identify your target audience to make proper decisions on the multilingual event. Create a checklist of all the things that you need to do and set the timeline for them. Let your team know about them to avoid any misunderstandings and delays in the future.
2. Partner with an agency offering various types of interpretation services.
Considering that you are hosting a multilingual event, you will need to partner with a reliable agency that offers various types of interpretation services. Decide whether you will use simultaneous, consecutive, or over-the-phone interpretations. There are more types of interpretation that you can use depending on the event that you will host.
3. Prepare the right tools.
Also, preparing the tools that may need for your plans will be helpful. Make sure that you have an accessible event registration tool where your audiences can confirm their attendance. You can also get their info in these forms that will help your lead generation in the future. It will also be best to have an automated email communication tool with automation that will remind your attendees about the upcoming event.
4. Choose the right virtual event platform.
There are various virtual event platforms that you can use for your fundraising event. Most planners use Facebook live and where it is easier to reach audiences while also claiming the privacy that you need by creating a private FB group. You can also stream on Zoom and Youtube live but note that you may need to pay for a larger audience in the former platform. More platforms are intended for hosting virtual events but most of them may need subscription fees.
Remember you are not alone! Join GivingWay’s community of nonprofit organizations to share your insights and questions with organizations similar to yours.