Written by Jamie Fry, a purposeful author always looking to enhances his blogging skills. He has a You can see his work at the Writing Judge, where he makes essay writing services review.
The field of digital marketing is constantly changing, as nothing stands still. All specialists in this field have to make a lot of effort to remain successful. But there is something unchanged that distinguishes a good digital media marketer from a bad one, no matter the industry. We are talking about digital marketing basics that do not lose their relevance in the rapidly changing conditions of the modern market. Here are 9 main rules that drive modern digital marketing and will continue to do so.
1. Create Quality Content
This day and age does not tolerate low-quality content, as well as plagiarized one. Only original and high-quality content can boost audience engagement and reach the top of search engine results. So, if you have problems with the quality of the content, then it’s time to fix it on all types of digital marketing channels – from your blog to Instagram and Facebook.
Additionally, the content produced by a non-profit organization should be value-centric and value-focused. You should master the skills of finding the right words, images, and way of telling your stories so that every visitor and subscriber immediately gets your core value, understands your main mission, and wants to be part of it.
2. Proofread Before Publishing
“The time when it was allowed to intentionally write with errors has passed. Today, your literacy is synonymous with the reputation of your brand.” – says with one voice the Pick The Writer custom writing services reviews platform’s team.
You can lose credibility because of one missing comma. Unfortunately, this happens often, so be sure to check everything that you write or what your employees write. Well-written content is one more sign of respect for your audience, as well as for your sponsors and supporters.
3. Know Your Audience
Understanding your audience is still key in digital marketing; this is the core of any marketing relations. You need to clearly understand the characteristics of your audience and focus on that. As for non-profit marketing, your target audience are the donors that are resonating with your values or touched by the problems you are trying to solve.
4. Follow Platform Rules and Best Practices
Each social platform has its own set of rules and best practices, so specialists need to consider all these nuances. For example, Instagram has a list of prohibited hashtags that is often updated, and overall doesn’t support links. On the contrary, Facebook usually favors posts that share links. Thumbnails are of utmost importance when you upload a video on Youtube.
Hint! Use this list of non-profit hashtags that will help you to get more followers on social media.
There are a lot of pitfalls in every social media, even despite their popularity and effectiveness. So it is essential to find out the rules and best practices of each platform before starting using them for marketing purposes.
5. Increase Authority
This rule should be applied not only to your project but also to you as a non-profit marketing specialist. This digital marketing technique closely interacts with the rule of understanding the target audience. All campaigns should be informative and useful to your audience. How useful it is, is a key indicator of the success of modern marketing.
What does this mean for nonprofit marketing? Make sure to use the research, expert voices, and studies that are relevant to the problem your organization solves to attract attention. You can even write your own case studies based on what you have learned through your work and projects!
6. Use Mobile Technologies
Digitalization has simplified contacts between brands and consumers, and the same applies to nonprofit-supporters’ relations. Don’t underestimate the importance of mobile in your marketing effort. Make sure your website and donation page are mobile-friendly. When you create a donation page or a fundraising page for a specific project on GivingWay, it is automatically optimized for mobile. One less thing to worry about!
7. Always Be Clear and Concise
Regardless of whether you write a Facebook post, SEO-optimized article for your blog, or text for Google ads, the message must be easily understandable. You should not write anything to complicated or lengthy to the reader. To achieve this, you can get help from answering the following points:
Who are you? (You are a nonprofit organization)
What are you writing about? (You are writing about a specific issue of your concern)
What is the goal of your text? (The goal is to reach new potential supporters/get donations/raise awareness etc.)
What the reader should understand/do from your text? (The users should understand the importance of your activity and feel the desire to help/support/share/donate)
Today, few people like to delve into and really think about the meaning and goal of their social media effort. Be clear, concise, and goal-driven when you write for marketing purposes.
8. Expand Channels
Using Facebook and Instagram only is not all there is for your brand reach. Today there are more and more social platforms that are rapidly gaining momentum. It can be a good strategy to be among the first nonprofits to really embrace new or secondary platforms such as Tik Tok, Discord, Quora, etc. Therefore, if you want to be successful, do not be afraid to expand your promotion channels and try out new and promising ways of interaction. However, this doesn’t mean that you should only focus your effort on digital marketing either, especially as a nonprofit. Printed marketing, word of mouth as well as personal meetings and events are still a great way to meet your nonprofit marketing goals!
9. Adapt to Changes Flexibly
The world of digital marketing is consistently evolving. What is trendy today might old news tomorrow. You, as a non-profit marketing specialist, should always be aware of this and be ready to quickly adapt to new trends. Flexibility is key; something that worked yesterday may not work today, and that is totally normal. Always keep informed of what’s new in the field of digital marketing for NGOs, jump on the train of current trendy topics if they are relevant to your work, follow blogs and Twitter accounts of leaders of the fields you are interested in, etc.
Remember you are not alone! Join GivingWay’s community of nonprofit organizations to share your insights and questions with organizations similar to yours.