Written by Elizabeth Hines is a writer at Paper Fellows and Essay Roo. She is also a contributing writer for Top Canadian Writers. As a content writer, she writes about latest tech and marketing trends, innovations, and strategies.
Instagram is a social media giant that champions brand marketing. Nonprofits are no exception to this digital success. Nonprofits like all brands should be taking to Instagram in the hopes of engaging and gaining more donors for their causes.
With that being said, while gaining traction in Instagram can be slow at first, it’s still worth pursuing. In this guide, we’ll show you 7 tips on how you, a nonprofit, can engage with donors on Instagram:
1. Register As A Business
“When signing up for an Instagram, you’ll need to register as a business,” says Jennifer Collins, a marketing blogger at Elite assignment help and UK Writings. “An Instagram business account allows you to track insights for your campaigns. Whether you’re asking people for donations, or requesting volunteers for your next event, those factors can affect how your campaigns fare when it comes to demographics, the number of views and clicks, viewing devices, and so on. You can even track how many people have clicked your call-to-action buttons in your posts, and how many people are sharing your posts in general.”
2. Have A Complete And Accurate Profile
People want to know who you are. So, make your profile stands out on your Instagram homepage.
Bio - In your Bio description, make sure to be precise and clear when explaining the mission of your nonprofit. This information is critical to donors' decision whether to donate to your cause.
Website - Instagram only allows you to share one link to your profile, so consider it thoughtfully. Link to a page that represents your site well. This can be your nonprofit's website, or if you don't have one, it can link to your Facebook page. Many NGO's prefer linking the profile directly to their donation page.
3. Post Regularly
Like all other social media platforms, your Instagram followers will appreciate it if you post regularly. That’s why it’s important to have a consistent posting schedule, so that your followers stay in the loop, and that your nonprofit stays relevant on Instagram.
Now, while publishing a lot is okay, don’t overdo it to where your content seems spammy. In fact, social media platforms like Instagram will crack down on spammy content, in order to make room for more viable and relevant content. Therefore, post regularly, AND post relevant content as you do so.
4. Write Eye-Catching Captions
It's true that users on Instagram may care about the visuals and expect great quality photos, however, if you’re not including catchy captions, then you’re out of luck. Typically, a caption should be no more than 2,200 characters, and no more than three lines of text. Plus, when writing a caption, you’re telling a story behind the visuals that you want to show.
5. Use Relevant Hashtags
It’s no secret that Instagrammers use a lot of hashtags to talk about topics. In fact, hashtags often serve as catalysts in leading to new views and follows.
Just keep in mind: While it’s okay to use hashtags, don’t overdo it. The last thing you want is to appear spammy. While the maximum number of hashtags to use is 30, 5 or 6 are even better.
As a nonprofit, consider using some of these hashtags to get the ball rolling:
· #makeadifference, etc.
It also pays to look at your fellow nonprofits’ Instagram profiles to see what hashtags they’re using.
6. Create Stories And Highlights
“Instagram Stories and Highlights are great ways to get in front of potential donors,” says Calvin Swan, a business writer at Best british essays and UK Services reviews. “With Stories, you can post images and videos, along with interactive polls and or Question-and-Answer sessions, and even GIFs and stickers. However, Stories only last for 24 hours before disappearing. So, before your Stories expire, be sure to save them as Highlights on your profile, so that they last longer.”
7. Place Ads On Stories
If you have an advertising budget, you might consider using Instagram Stories Ads to help your nonprofit become more visible on the platform.
Here’s how you can place ads on your Stories with the Facebook Ad Manager:
First, go to the Ad Manager.
Click the “+ Create” button.
Next, set up your target demographic.
Complete some more details of your campaign.
Then, go to the “Placements” section.
Click on “Edit Placements.”
When you get to the Instagram section, choose “Stories.”
Set your ad schedule and budget.
Design your ad.
Preview your ad before clicking “Confirm.”
As you can see, Instagram can be a godsend for your nonprofit. By following these 7 tips, you’ll use Instagram to your advantage and gain more donors for your cause. Good luck!
Remember you are not alone! Join GivingWay’s community of nonprofit organizations to share your insights and questions with organizations similar to yours.