Written by: Jay Charara, Chairman of JC Foundation Trust. A psychologist, communal and civic leader, a dedicated advocate with a background in public relations.
Here are 10 innovative but free ways to advertise your nonprofit website and drive more traffic at no cost.
Are you a nonprofit or charity and looking for new ways to promote your website for free?
Here are 10 creative free ways that you can use to expand your reach, get your message out and gain relevant traffic to your website. Of course, this will require creating different types of high-quality, informative and valuable content at regular intervals to make it effective and sustainable.
1. Turn your best posts into podcast episodes
Podcasts are gaining popularity every passing year. It is said that podcasting will be a $1 billion industry by 2021 (Source: Insider Intelligence). As per Statista report, as of 2020, there were over 15 million podcast listeners in the United Kingdom alone. The audience is growing steadily as the popularity of podcasts increases.
So, it’s the best time to launch a podcast series if you don’t have one already and look to turn some of your most viewed posts into podcast episodes. You can make use of Anchor - 100% free platform to create and host your podcast.
2. Start using Quora
Quora is a Q&A website where users post their questions and look for community members to answer them. It’s the right place to build authority and gain referral traffic.
To start using Quora, sign up and fill up all the details to make your Quora profile complete. Next, research and look for topics related to your interests and start answering them. If you have any useful article or blog link that’s truly relevant to the question and brings value, then you can post it too. Be sure that your answers are informative and useful to the community over promotional.
You can even try posting your own questions if you are looking for ideas or know what others think. There is also Quora Spaces - a feature that allows you to create new communities around specific topics, which you can join.
3. Use Pinterest
Most of the time, Pinterest is overlooked by nonprofits. However, it’s a great way to build brand awareness and drive traffic to your website / blog. Pinterest is different from Facebook, Twitter and Instagram as you won’t see visitors / traffic to your website right away. It works like a search engine where users come to this platform in search of ideas, inspiration and information.
In Pinterest, you create pins - which is a visually engaging image with title, description (can contain hashtags) that entices users to click on it and drive to a specific URL. You can create boards to save, collect and organize your pins. When someone searches and finds your pins, they can click on it to drive them to your website or blog posts. They can even save your pins in their boards which is called “repinning”.
To grow your followers, start by following others and save their pins with an idea that they might follow back too. You can easily track pins performance by using Pinterest Analytics.
4. Join LinkedIn Groups
LinkedIn groups are something which is underutilized by nonprofits. It’s a powerful tool for building community in the same industry or with similar interests. It’s widely used for user engagement and group discussions over promotion.
It’s a perfect place to promote your content or share external links. You can find LinkedIn groups of your interests, join them, contribute in discussions by sharing useful information and insights which in turn helps in increasing your LinkedIn profile visibility. You can even create your own LinkedIn groups, invite your connection to join, initiate discussions and project yourself as a thought leader.
5. Design Infographics
Pick some of your good blog posts that contain facts, trends and statistics. Convert them into visually appealing infographics and publish it on a specific blog post. You can then promote it by submitting to free infographics submission websites. Also, You can outreach bloggers who have well-written blog posts on the same topic but don’t have an infographic. You can request to add it to their blog post with a do-follow link back to your original post.
6. Try Slideshare
Another cool way to repurpose your top performing blog post is to turn it into a nice Slideshare presentation. Slideshare has over 70M users that can help to get more eyeballs on your presentation and help in driving referral traffic.
You can quickly create a visually engaging presentation inside Canva, Keynote, Google Slides or MS Powerpoint. Once done, you can upload it to Slideshare and even embed it into your existing blog post.
7. Host Webinars
There is no better way than hosting a webinar to increase your website / blog traffic, repurpose your content and become an authority in your niche. Choose a webinar topic that your audience can’t resist. Run your website for free using Google Meet that allows up to 100 participants, and meet for up to 60 minutes per meeting for free.
8. Giveaway a Free Resource
Everyone loves free. Create a resource such as e-books, cheat sheets, templates, checklists etc that is related to topics your nonprofit is an expert in and give it away for free. Ensure that all your free resources are branded with your logo and website URL.
9. Create Interactive Content
Add some interactive content such as quizzes, polls and surveys using free tools that you can easily embed into your relevant blog posts or website to enhance user engagement. Promote them via social media and newsletters.
10. Facebook Live Videos
It’s said that Facebook live videos generate 6X more interactions than any normal videos. Facebook Live is the most effective way to engage with your followers and very easy to start a live stream using your smartphone or laptop. Make sure you add your website link in the description and ask your viewers to click on it for more details.
Getting people to your website should be an important goal of yours. Once people are on your website they can read all about your activities and be inspired from the great things you do. At this point it should be relatively easy to get them to click on your donation button and collect their contribution to your cause. This is why it's important to be creative and take advantage of all the tools you have to promote your website.
Remember you are not alone! Join GivingWay’s community of nonprofit organizations to share your insights and questions with organizations similar to yours.